Meet Emily Baker of Frenchie & Flea

Describe the girl behind Frenchie and Flea in 5 words! ;)

Colorful, Passionate, Giving, Innovative, Blessed

When people ask you what your occupation is, how do you describe it?
Eeeks, this is always tough!  I love anything hands on - working on a photo shoot, crafting details for weddings or parties, finding creative ways to package things, the list goes on and on - so coming up with a "job title" that encompasses everything that I do and all that I want frenchie & flea to be as a brand is really difficult.  I have a BS in Design with a focus in Visual Communication & Presentation, so anything related to graphics, arts, 3-D design, merchandising, interiors, etc, I LOVE!  SO...I guess my "occupation" is comprised of lots of layers and facets under the umbrella of "Designer & Stylist".  

You have so many fun aspects of Frenchie and Flea. Which is your favorite?
I don't know!!!!  Things are always crazy with f&f, and lately I've been loving photo styling and all that wedding season entails!  The blog is also a really fun part of my job...I love the fact that through blogging I have been able to connect with so many other talented people!  I thrive on creative energy, and LOVE that the internet has become a place chocked full of inspiration, ideas, and advice from all over the world.

Where do you find creative inspiration? (this can be websites, places, etc.)
I love that I am lucky enough to live in San Francisco.  It is FILLED with inspiration that I am lucky enough to experience right outside my front door every day!  Shopping, wandering around the different neighborhoods, the scenery...it is soooo lively and eclectic here!  Flea markets & vintage shops are great for sourcing photo shoots or finding crafting supplies, and I also cen't get enough of fashion & interior shops/magazines/blogs.  Websites & blogs I read daily include: Apartment Therapy SFDesign*SpongeOh Happy Day!Oh Hello Friend, and a slew of wedding & photography blogs.  I am also very fortunate to have a ton of creative friends and family members, who are so inspiring and supportive!  My idea of a perfect day is doing something crafty, whether its  brainstorming ideas, or working on a collaborative project, with any of them - ooooh the creativity always abounds!

What would you say are your designer must haves?
EVENTS: When you are hosting or throwing an event, I think its all about infusing your personality into the details.  Focus on a handful of elements that are special to you and don't stress about the rest!  Have a focal point (a dessert table, a great centerpiece, a funky photo booth, a fun crafty project) and execute it well....don't get bogged down with trying to do everything.  Quality over quantity.  OH! And of course use a lot of layers, textures and colors :)
FASHION: scarves, layers, BRIGHT colors - I believe in a closet full of colorful cardigans and great accessories.  
HOME:  Again, I LOVE color (especially yellow!)!  Throw pillows are a great way to change up your look without breaking the bank.  I also LOVE quilts and throws, and great prints from Etsy or Indie Artists - art that's awesome, affordable, and supports other crafty folk! 
BUSINESS: I am a fan of great branding!  Conveying who you are through your logo, business card, packaging, blog, etsy shop, etc. is SO important in this social media world!  A cohesive brand and marketing are the best thing you can invest into your business - no matter how small it may be - especially if you are looking to grow.  So I guess my designer must-haves would be a great logo, photography and fabulous packaging :)

You can find more F& F here:

Guess what?! This week only you can take 10% off your purchase at Frenchie & Flea Shop! Just let her know you are an IHOD reader! 
Thank you Emily for your time, and sharing this fabulous interview! 
Hope you all enjoy her blog as much as I do!


  1. Oh gorgeous! Love this post, the pictures are stunning :)

  2. i agree with her....san francisco is amazing. it really is! There was so much inspiration everywhere I looked! shes lucky!

  3. Beautiful work... lovely post!!
    Have a wonderful week ~~

    xoxo Laura

  4. love her shop and blog! she is so cute! great post, and SFO is amazing, cant wait to visit again

  5. The photo styling blows me away!!!

  6. Thank you Anna! So honored to be featured here today! LOVE LOVE LOVE your blog so much!!!!!


  7. I love it all, very soft fem and romantic!

  8. I love F&F, it is always helpful to hear others advice on inspiration, must have's, etc. so thanks for the interview!

  9. I love your blog and Frenchie and Flea too! What a great inspiring way to start my day!

    Thank you ^_^

  10. Loved reading this, the photos are amazing and beautiful! :)

  11. I love her first answer! This is very true when you do a little bit of everything

  12. Great feature and such beautiful works. Always inspiring reading such interview. :)

  13. such a completely adorable shop. wow! it's just presh. i'm super jealous that she gets to live in san fran. that's where i'm from and i'd die to be back! thanks for spreading the love and letting us all know about frenchie and flea!


Love hearing from each of you. Thank you for taking the time to share your thoughts! <3

Pin It button on image hover